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Erin Burrell

I'm Erin Burrell, you will find me to be passionate about eCommerce and technology, enthusiastic about sports, movies, literature and so much more

Executive leader focused on utilising international experience in technology, retail, and marketing to support clients/resources in the areas of technology, organisational development, and design.

Erin Burrell is dedicated to business growth with more than 15 years of experience in business and technology across New Zealand, Australia, Canada, US, and Europe. 


Holding an MBA in Executive Management and studying towards a Master of Arts in Education and Technology, the desire to create learning and development opportunities within every organisation has become a passion.


Focused on international business development and client growth across APAC I am engaged with such clients as Myer, Toyota, and Officeworks. Additionally, I am responsible for driving global marketing efforts through speaking engagements, strategic consulting, and as a member of executive team.


Previous responsibilities have included executive support and consulting for Home Depot, Target, Bed Bath & Beyond, Belden, Spaenaur and many more.


My operational leadership has been put to the test with the creation of employee and executive training and retention programs, organisational design, employee restructuring, and resource performance management tasks.


With a diverse technology background I have directed enterprise IT and Web Content Management including WebSphere Commerce, AlFresco, Sitecore, Magento Endeca, and Wordpress solutions, STEP Master Data Management, as well as SAP and IBM implementations.


Taking advantage of a detailed understanding of change and project management I have successfully created programs, services, and products across internal and external client portfolios to drive business returns. The foundation of my experience comes from the retail sector where I have implemented multiple enterprise level software solutions and strategies as an internal business owner, project sponsor, and as a consultant. 


Change manager, MBA, keynote speaker, workshop/training designer and facilitator

Erin Burrell's Background

Erin Burrell's Experience

Manager of Digital Marketing and Development at Sears Canada

February 2011 - November 2012

Development of goals and campaigns for assorted Sears Financial digital properties including SEO, SEM, email, social media and digital marketing. Direction of digital branding, content management and site functionality of:,,, and Responsible for driving strategic online growth and optimization of sites for better customer experience including online marketing and eCRM strategies Direction of online content strategy and supporting documentation for Sears Financial brands and licensees. Responsible for advising supporting businesses on alignment to Sears Financial digital standards

Onboarding Manager at

March 2009 - February 2011

Specialized in aggressive online SKU growth via alignment to retail and catalog businesses as well as introduction of Vendor to Customer model and supporting technologies Enhancement and standardization of product and site content to support SEO/SEM, social media and eCRM programs. Comprehensive system administration and requirement definitions for infrastructure replacement and front end web site enhancements. Direction and implementation of replacement PIM tool (STEP) and associated data governance.

Product Development Manager at Multy Industries

February 2008 - August 2008

Product lifecycle including strategic requirements and tactical implementation and product testing Creation of marketing campaigns and content to support new product launches and releases Global sourcing for materials and vendors Vendor and partner relationship management Development of existing SKU base

Online Merchandising Manager-Seasonal and Lifestyle at The Home Depot

December 2007 - February 2008

Online category management, product sourcing and buying of: Interior Furniture, Patio Furniture, Outdoor Power Equipment and Grilling. Vendor relationship management Product marketing Inventory management Direction of digital content

Category Manager at Home Depot Canada

June 2006 - November 2007

Online category management, product sourcing and buying of: Home Decor, Furniture, Lighting, Flooring, Paint, Kitchen and Bath Vendor relationship management Product marketing Inventory management Direction of digital content

Merchant Assistant at Home Depot

March 1998 - June 2006

Vendor relationship management Product marketing and copywriting Store layouts and planogram design Inventory management

Director, Canada at Stibo Systems

December 2012

Executive sponsor for software client engagements in the fields of retail, manufacturing and distribution. Who is Stibo Systems? Stibo Systems is the global leader in Master Data Management solutions. Over the last 30 years, we have helped growth-directed executive teams in the manufacturing, distribution, retail, travel and hospitality, automotive, and grocery industries manage their technical and operational information on a global scale. Our client base of market-leading companies include GE, Sears, Siemens, Target and Thule. By linking product, supplier and other informational assets through an integrated process, our STEP platform streamlines the process of gathering, managing and sharing operational intelligence across the enterprise. This creates a single trusted source of strategic information and turns departmental knowledge into an enterprise-wide asset, resulting in increased profitability, reduced risk and enhanced agility.

Erin Burrell's Education

Royal Roads

2012 – 2014


Concentration: International Management Consulting

Royal Roads University

2012 – 2014

Master of Business Administration (M.B.A.)

Erin Burrell's Interests & Activities

Training program design and development, organisational design, employee development, master data management, technology, business strategy

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